What new and cool for 2007...
NEW YORK (CNNMoney.com) -- If you think that souped-up cell phones, iPods and videogames have rung the death knell for toys, then think again.
A preview of some of the hottest new toys that will be unveiled for the first time next month at the annual American International Toy Fair in New York, show that toymakers are ready to battle for their turf with plenty of innovation and creativity
Some of the standouts include high-tech robots, guitars, MP3 players for babies and a singing "diva" Barbie. Jakks Pacific has a new laser tag game that actually shoots out a visible beam.
No doubt, these examples show how companies like industry leaders Mattel (Charts), Hasbro (Charts), Jakks Pacific (Charts) and others have accepted that kids are becoming more technology savvy at a younger age, and therefore are more inclined to discard their Barbie dolls and Power Ranger action figures for the cool MP3 player or camera cell phone.
Indeed, that trend is reflected in the fact that the $21 billion toy industry has struggled to grow sales in recent years.
Chris Byrne, an independent toy industry analyst, said the macro trend for the industry over the past two years has been this push toward tech innovation in traditional toys.
Read all about it here, courtesy of money.cnn.com
Eric
Labels: 2007, digital, guitars, Robots, Tech, Toy Fair, Toys
0 Comments:
Post a Comment
<< Home