Video games grow up as adult ownership grows
Video games aren't just for the kids anymore.

LOS ANGELES (Reuters) - Video games aren't just for the kids anymore. More than one in three U.S. adults who go online, or 37 percent, own a video game console and 16 percent own a portable gaming device, Nielsen//NetRatings said on Tuesday.

The majority of those console owners, 71 percent, are married, and 66 percent have at least one child in the household.

"As game consoles have become increasingly sophisticated, families have incorporated them into their centralized home media centers, which include the television, digital recording device, digital music player and the PC," said Carolyn Creekmore, senior director of media analytics, Nielsen//NetRatings.

Microsoft Corp. and Sony Corp. are positioning their Xbox 360 and PlayStation 3 consoles as entertainment hubs for gaming, music and photo viewing amid a fierce battle for dominance in the $30 billion global video- game market.

Sony in particular is making a huge bet on the living room, having installed a Blu-ray high-definition DVD player in each of its new PS3 consoles, which are available for $500 or $600 in the United States, depending on the size of the unit's hard drive.

Nintendo Co. Ltd. competes with the Xbox 360 and PS3, but is selling a more basic machine with a motion-sensing controller that has won raves from gamers and non-gamers and introduced new audiences to video games.

Read all about it here, courtesy of reuters.com

Eric