I worte about this very topic some time ago. My opionin on this idea is still the same, it a bad idea no matter how you look at it.
A United States patent filed by Google and published this March has revealed details of extensive in-game advertising strategies that are apparently under consideration by the company.
The patent summary reads, "Information about a person's interests and gaming behavior may be determined by monitoring their online gaming activities (and perhaps making inferences from such activities). Such information may be used to improve ad targeting." It then goes on to describe fairly specific scenarios where in-game ads might be used to not only generate revenue, but to track and target consumers using information databases.
"User dialogue (eg from role playing games, simulation games, etc) may be used to characterize the user (eg literate, profane, blunt or polite, quiet etc). Also, user play may be used to characterize the user (eg cautious, risk-taker, aggressive, non-confrontational, stealthy, honest, cooperative, uncooperative, etc)."
Read all about it here, courtesy of shacknews.com
Eric
posted by 3DCOOL.COM at
5:09 AM
2 Comments:
Interesting. Google's decision to take out patents in game advertising seems to be a smart idea. I mean Google has dominated Internet advertising so it's a good idea to expand onto other areas.
By
Unknown, at 12:42 PM
I agree it is very enterprising of Google to take out the patents. I do take issue with the idea of plastering advertising in a game I buy without explicitly knowing about the advertising in the first place. Many gamers use gaming as an escape from the "real world" and don't want to be inundated with advertising.
Eric
By
3DCOOL.COM, at 5:37 AM
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