3DCOOL BLOGS

Friday, July 20, 2007

Five dirty truths about clean technology
An interesting perspective on the "get green" craze.

perspective: The planet is changing. The complacency is changing. The energy business is changing.

And--after more than two centuries of hydrocarbon use and 150 years of extracting oil--history is changing as a growing number of companies and public-sector entities try to transform the fossil-fuel era in real time.

The clock is clearly ticking as we confront these critical issues, but we should keep the hours, minutes and seconds in perspective. The economic and environmental consequences stemming from our poor energy choices have been building since the Industrial Revolution. So it's unrealistic to think that we can scrub the skies overnight.

We can't. And we won't.

Most meaningful technology transformations usually take up to 100 years, which is why it may already be too late to solve our current energy problems, especially given the growing evidence that production in the world's largest oil fields may be peaking. The long lag time to fruition is generally due to a lack of workable innovation and perspective; it's hard to understand the future when you've never been there.

Read all about it here, courtesy of CNET News.

Eric

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