SanDisk's Lil' Monsta Goes On A Rampage In MP3 Land
Eating All Types Of Content In Effort Against Conformity

SanDisk comes up with one trick pony in the portable music player race. Will it's WinXP dependence be it's Achilles Heel?

Posted by: Dashken
When SanDisk ® Corporation (NASDAQ:SNDK) launched a viral "blogosphere" campaign last month called iDon’t - with a humorous take on conformity involving a certain ubiquitous digital audio player with white earbuds - it triggered a worldwide debate. Some partisans cried "foul" while others hailed the effort for encouraging MP3 player alternatives and open music platforms.An iDon’t website (www.idont.com) depicted whimsical posters and tee-shirts with slogans such as iSheep, iFollow and iChimp . Some of the faithful "i" followers laughed along with the satire, while others took offense at the images.Today the iSheep have been replaced by SanDisk’s new mascot - the Lil’ Monsta . Users who click on the iDont website now will see the ravenous creature leading viewers to its lair - a new website that explains the features of SanDisk’s Sansa ™ digital media players. The Lil’ Monsta devours all sorts of digital content - including music, movies, videos and photos. And, with a seemingly insatiable appetite, it demands to be fed constantly. Link:
http://www.sandisk.com/Corporate/PressRoom/PressReleases/PressRelease.aspx?ID=3452

Read all about it here, courtesy of Forums.techarp.com:
http://forums.techarp.com/showthread.php?p=280756#post280756

-Eric